How to increase shares on social media posts?

Webmasters would agree, content and communication are the two pillars of social media marketing.

As the proverb goes, Sharing is Caring! The more the number of shares, the more probability of posts being re-shared and re-read.

Nothing is better than sharing over top social media websites to drive traffic to a website. A good content can be the trump-card to success. It diverts more and more people to the website, if it provides a rich content.

Here are some tips and tricks which can come handy to improve sharing over social media.

1.      With the development of technology, mobile phones have undergone a massive change. Reports say, 28% traffic to the sites is through mobile phones. So, a website should be mobile-friendly too. Make sure the fonts are easy to read and have a smooth navigation from one page to the next. Make sure the sharing options are minimalistic and easy to find.

2.      Now, many of us don’t know when is the accurate time to post on social media, for the maximum number of likes and shares. This needs a lot of analysis, from chalking out the target group to discussing whether you want to limit your post to a particular geographical location or want to have a global outreach.

3.      Visitors are not machines, they are human beings. They might like aparticular portion or quote more than the rest of the writing. It is hence advisable to include ‘click-to-tweet plugin’ to allow them to pick out a particular quote and share it with their family and friends. Not only would it increase visibility, but a website’s accountability too. Plus, the number of shares and re-shares would increase by leaps and bounds.

4.      Mostly people only highlight the title of their posts while sharing. But while re-sharing, it is better to share an excerpt, so that people are curious to know what’s inside. Data, statistics, polls quickly grab a visitor’s attention and encourage them to read the whole post and communicate with the author.

5.      Most entrepreneurs share a piece of content only once over social platforms and simply forget. But by doing this, they are missing out on a lot of things! To make your posts visible to each and every one of the target audience, re-share posts multiple times. Not only will it increase the number of shares, but will guarantee you extensive outreach. A number of software have been devised, such as, Buffer, Hootsuite which would schedule a post to be shared at different times over various websites to increase visitor engagement.

So, these are some secrets that one can follow to increase their post shares over social media.


Also read: 
The Golden Rules of Social Media Marketing
Howto Use Social Media as a Powerful tool for Lead Generation